Marketing online business approach and on the internetJasson Adam
For a company that decides to land on the web, the first thing to do instead of thinking about what type of website to have, it is to understand how to reach and interact with their market through online marketing.
Doing online marketing is different from traditional marketing to do, especially when a company is already on the market and does not come directly to the web.
While off-line may also have a sense, but it is still debatable, stop the prospect’s attention at that time, in 99% of cases is not thinking about what the company is offering.
The logic is to shoot in 360 ° hoping to hit something moving, but in most cases speaks of things that at that time people do not care.
As a result, advertising is certainly not perceived as something pleasant, because it is when you do not want and tell you about something that at that time you do not care.
Also, very importantly, do not create any link between who sends the message and the receiver, which instead should happen when it comes to online marketing.
On the web, things are very different, it’s like this should be the approach with which the company wants to reach your market online and communicate with it.
First of all, because it is different the approach that the user with the companies that are on the web.
The roles are reversed, it is not the company that you have to put across in front of people to be heard and tell them what it has to offer.
They are the people who go on the internet and type in the keywords, words that identify a particular topic, need and demand, through which they are looking for answers.
So, your company or individual who has, on the internet you do not have to go to find potential customers around the web as it is understood in the traditional sense.
You have to do the exact opposite, you have to get found by potential customers who are looking for you, you have to be found by those who are interested in what you offer.
Doing online marketing does not necessarily apply to the letter the principles of traditional marketing on the web, but understand that you’re playing the same role but from a different starting point.
On the internet, people do not expect to be interrupted by some advertising message with the hope that will work for their case.
They go looking for something specific with them more and more clear ideas about what might be their help, and that to expect.
Your role is to have a “niche” position and therefore accurate and can give precise answers to your products or services meet the specific questions.